How to get started with your brand strategy
- Lorne Bocken
- Mar 5
- 1 min read
Creating a brand strategy might seem overwhelming, but small businesses can start with these 5 easy steps.
Define your purpose and values – What do you stand for, and why do you exist beyond making money?
Know your audience – Understand their pain points, needs, and what motivates them.
Craft your brand story – Share your journey, mission, and what makes your business unique.
Develop a consistent visual identity – Develop your brand identity, choose your colour palette, fonts and supporting imagery all that reflect your brand personality.
Maintain consistency – Ensure that messaging, tone, and visuals are cohesive across all platforms.
If you're ready to take your brand to the next level, book a full strategy session with me.
Together, we'll dive deep into your brand's purpose, audience, story, and identity to create a clear, actionable plan. By the end of our session, you'll walk away with a comprehensive summary outlining key insights and next steps, giving you the confidence to build a strong, successful brand.
