Thoughtful brands start with clear foundations.
I’m Lorne, a brand strategist and designer based in Fife, working with start-ups and growing small businesses who want to build with intention.
Let's start with a conversation. Everything else builds from there.
Many businesses don’t struggle because they lack ideas. They struggle because things have grown quickly, changed shape, or never had clear foundations to begin with.
It’s easy to jump straight to how something looks. A new logo. A new website. A new direction.
But without clarity underneath, brand decisions quickly become guesswork.
My work starts by stepping back. Looking at where you are, what’s changed, and what really needs attention. From there, we define the direction that will guide everything else, from positioning to design to how your brand shows up day to day.
Why strategy first
Brand decisions made without clarity tend to unravel later. Strategy isn’t about over complicating things, it’s about defining what matters so design and marketing have direction.
A one-woman studio
You’ll work directly with me from start to finish. No handovers. No layers. Just thoughtful, considered work shaped around your business and your stage of growth.
Clear direction
When you’re clear on your positioning, audience and priorities, decisions become simpler. You’re not constantly questioning every decision. You’re building from something solid.
Based in Fife
I’m based in Fife and work with clients across Scotland and beyond, your location doesn't matter. Whether we meet in person or online, the focus is the same, building brands that feel aligned, grounded and ready for what’s next.
Experience and background
Over 20 years working in brand and design, supporting start-ups and growing small businesses across Scotland and beyond.
Projects spanning professional services, hospitality, coaching and purpose-led organisations, always grounded in clear thinking and considered execution.
An independent studio shaped by real-world business experience, built around long-term relationships rather than quick fixes.
Who I work best with
I tend to work best with founders and small teams who want to build things properly. Often they’re at a turning point, launching something new, growing faster than expected, or recognising that their brand hasn’t quite kept pace with their business.
They’re not looking for quick fixes. They’re looking for clarity. A clearer position. A stronger foundation. Work that feels aligned and built to last, rather than constantly needing to be rethought.
