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How to choose the right fonts for your brand
Choosing the right fonts isn’t about what looks nice, it’s about what feels right for your audience and your story. The right typography can make your brand clearer, more cohesive and instantly more recognisable.
Lorne Bocken
1 minute ago2 min read


What is a brand? (and why it’s more than a logo)
Learn what really makes a brand -beyond the logo. This guide explains how strategy, values, and design come together to create a strong, recognisable brand for your small business.
Lorne Bocken
Oct 142 min read


What’s included in your brand audit (and how it helps your business grow)
Discover what’s included in a brand audit, from strategy and messaging to visuals and next steps, and how it helps your brand grow with direction.
Lorne Bocken
Oct 92 min read


Here’s what you walk away with after a brand audit
A brand audit is more than logo, it reviews your strategy, messaging, visuals and customer touchpoints. Discover the benefits of a brand audit for small businesses, from positioning and consistency to confidence and a roadmap for growth. Learn why a brand audit is worth the investment and how it can help your brand support your business goals instead of holding you back.
Lorne Bocken
Oct 22 min read


It’s not just about the logo: what a brand audit really covers
Is your brand working for you? Find out how a brand audit helps align strategy, messaging, visuals and touchpoints for stronger results.
Lorne Bocken
Sep 292 min read


Five signs your brand needs a refresh
Brands are not static. They grow, evolve, and sometimes outgrow their original look and feel. What once felt fresh and exciting can start to feel a little dated or out of step with your business.
Lorne Bocken
Sep 32 min read


Top mistakes small businesses make in branding (and how to fix them)
Branding can feel like a big job. But done right, it helps your business look more professional, build trust, and connect with the right...
Lorne Bocken
Aug 252 min read


Make your content work harder
When it comes to content creation, we often think we need to start from scratch for every format or platform. But in reality, great content doesn’t need reinvented, it just needs reimagined.
Lorne Bocken
Aug 201 min read


The importance of taking time off
Last weekend I had a long overdue catch up with my oldest friends in Majorca. It was the kind of weekend where you laugh until your face...
Lorne Bocken
Jun 252 min read
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