It’s not just about the logo: what a brand audit really covers

When people think about branding, the first thing that often comes to mind is a logo. And while your logo is important, it’s only one part of a much bigger picture.

If you want your brand to truly support your business growth, you need to make sure every part of it is working together. That’s where a brand audit comes in.

A brand audit is like a health check for your business identity. It’s a chance to step back and review how your brand is showing up, how it’s being received, and whether it’s helping or holding you back.

Here’s what a brand audit really covers:

1. Strategy & positioning

Where do you sit in the market? How are you standing apart from your competitors?

A brand audit helps you answer these questions honestly and see if your positioning still matches your goals and audience.

2. Messaging & tone of voice

Are the words you’re using clear and consistent? Do they resonate with the people you most want to reach? Your messaging is just as important as your visuals, and an audit checks whether it’s saying the right thing, in the right way.

3. Visual identity

Your colours, fonts, and design system need to work together seamlessly. If things feel disjointed, dated or inconsistent, a brand audit highlights the areas to refine so your visuals match the standard of your business.

4. Customer touchpoints

From your website and social media to invoices and packaging, every moment is part of the brand experience. An audit reviews all these touchpoints to make sure they feel connected and professional, building trust at every stage.

The benefits of a brand audit

A brand audit gives you the 360° view:

• Spot what’s working

• Fix what’s not

• Gain a clear direction for where to go next

With this insight, your brand can actually support your growth rather than hold you back.

Ready to review your brand?

If you’re curious about what a brand audit could do for your business, get in touch.

It’s the first step to building a stronger, more confident brand.