Why is brand identity so important?

Your brand identity is what gives you a reputation and is key to your future success. It should be the embodiment of everything your business is and does. It needs to be instantly recognisable, give your business personality and help you stand out from your competitors.

Today a company no longer builds its reputation solely on products or services but the image it conveys is also seen to be a measure of its success. A well thought out brand will benefit from the following:

Personality

Your brand identity can give your business personality and promote your business goals through the visual representation of your values. It will also help to set the tone and can be used to evoke certain feelings with your customers.

Credibility

Having a brand identity doesn't just make your product more memorable, it gives your brand a footing in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility and trust.

Differentiation

It’s vital your brand identity helps to differentiate you from the competition and appropriately position your brand. You need to be able to stand out to potential customers as a credible brand and a well thought out brand identity will help you do this.

Awareness

Consistent use of your brand identity across your marketing materials will help to raise awareness of your brand. The more who recognise your brand, the more your business will grow.

Get in touch if you are thinking about a brand revamp.