What’s included in your brand audit (and how it helps your business grow)
- Lorne Bocken

- Oct 9
- 2 min read

If your brand has started to feel a little off, maybe inconsistent, outdated or just not quite “you” anymore, a brand audit is the best place to start.
It’s a simple, one-off project that gives you a full picture of where your brand stands today, what’s working, and what needs refining so it can grow with your business.
Here’s what’s included when you book a brand audit with me:
Step 1: Short questionnaire
You’ll fill in a quick, focused questionnaire about your brand, audience, and goals, and share any current visuals or materials. This helps me get a feel for your business and understand where your brand needs the most attention.
Step 2: Brand review
I’ll go through your strategy, positioning, messaging and visuals in detail, looking at what’s consistent, what’s not, and where your brand could be working harder for you.
Step 3: Actionable report
You’ll receive a detailed PDF report with personalised recommendations. The aim is to make it clear, practical and easy to act on, no jargon or generic advice.
Step 4: 1:1 session
Once you’ve had time to review the report, we’ll book a one-hour session to go over your audit together. You can ask questions, dig into ideas, and explore how to implement the changes.
Step 5: Direction and confidence to move forward
You’ll leave with the insight and direction you need to refine your brand yourself, or, if you’d like more hands-on help, we can continue working together to bring the updates to life.
A brand audit isn’t about starting from scratch, it’s about building on what’s already there and giving your brand the focus and direction it needs to grow.
If you’d like to chat about booking your own brand audit, get in touch.


