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Brand strategy and design for growing small businesses.

I help small businesses get clear on their brand foundations, then bring it to life through purposeful design.

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Pillars of Hercules

A refreshed brand for a growing business

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Claire Lavelle Coaching

Brand and strategy for a somatic coach

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Carnethy Wealth

A brand refresh for a financial advisor

Before you build a brand, get clear on what matter

Whether you’re starting from scratch or building on what’s already there, it’s easy to jump straight to how things look.
 
But without clear foundations, brand decisions quickly become guesswork. That might show up as second-guessing early on, or as confusion later as your business grows.
 
Brand strategy gives you the space to step back, get clear on what matters and make confident decisions, before design, marketing or growth.

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Here’s what that looks like in practice.

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Define what matters

We step back and look at the bigger picture. What you’re building, who it’s for, and what makes it different. This is where we shape your positioning and define what really matters, before anything is designed.
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Build foundations

We turn that clarity into structure. Messaging, tone, priorities and direction. The decisions that guide how your brand shows up and ensure everything feels aligned as your business grows.
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Design with purpose

Only then do we design. Identity, visuals and marketing built from strategy, not trends. So what you create feels considered, consistent and ready to scale.

I am Lorne

I'm Lorne. Brand strategist, designer, and someone who genuinely loves a deep dive into a client's business.


I'm based in Fife and work with start-ups and growing small businesses across Scotland and beyond. I set up on my own so I could do the work I l care about and that means getting properly stuck into your business before anything gets designed or decided.


I run a small studio, so you'll work directly with me from start to finish.

How we can work together

Every business starts in a different place. Some need clarity and direction before making any big decisions. Others are ready to build or evolve what’s already there.

 

The work adapts to what you actually need,  not a fixed package, not a one-size-fits-all approach, but thoughtful support shaped around your stage of growth.

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Brand strategy

For businesses at a turning point, starting out, repositioning or growing. We define your positioning, audience and direction so you can make confident decisions before investing in design or marketing.

Explore brand strategy →
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Brand identity

Visual and verbal identity built from strategy. Logo, typography, colour and tone shaped to reflect your position. Alongside clear guidance, this ensures you have a brand that’s fit for purpose.

See how identity projects work →
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Brand activation

Bringing your brand to life across the places it needs to show up. Website, social media, print campaigns or ongoing marketing support, always aligned with the foundations we’ve defined.

More about brand activation →

Looking for something more flexible?

If you don’t need a full brand project, I offer ongoing design support for small businesses. Think of it as having a go-to designer to support all the day-to-day design work that keeps everything running.

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Testimonials

 I was looking for a brand design and marketing strategy to develop my new coaching business. Lorne was on hand to guide me seamlessly through the whole process. Her years of experience, intuition and professional approach made me feel that I was in very safe hands. I would highly recommend Lorne's services to anyone setting out on their new business venture, or if looking for a new, fresh design. Her service is thoughtful, efficient, reflective and respectful of your values whilst bringing a clean, clear focus to the design process. Excellent service!

Claire Lavelle

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