Before you build a brand, get clear on what matter
Whether you’re starting from scratch or building on what’s already there, it’s easy to jump straight to how things look.
But without clear foundations, brand decisions quickly become guesswork. That might show up as second-guessing early on, or as confusion later as your business grows.
Brand strategy gives you the space to step back, get clear on what matters, and make confident decisions, before design, marketing, or growth.
Here’s what that looks like in practice.
I am Lorne
I’m a brand strategist and designer based in Fife, working with start-ups and growing small businesses.
I help clients make sense of where their brand is now, what’s changed, and what actually needs attention, before jumping into design or marketing.
As a one-woman studio, you’ll work directly with me from start to finish. No handovers, no layers, just thoughtful, considered work shaped around your business.
How we can work together
Every business starts in a different place. Some need clarity and direction before making any big decisions. Others are ready to build or evolve what’s already there.
The work adapts to what you actually need, not a fixed package, not a one-size-fits-all approach, but thoughtful support shaped around your stage of growth.
